News — denim

Tickets available for purchase here A Pre-Fall Fashion Collection presented by Grey Hearts Denim featuring original designs by John Paul Reyes & artist in residence Ben Arcega When - Sunday, September 26th 3:00pm - 7:00pm Where - Grey Hearts Denim 1615 Pandosy Street, Kelowna, B.C, V1Y1P6 What - Original Pre-Fall Collection designed by John Paul Reyes with artist in residence capsule featuring Ben Arcega, as well as the debut jacket series from the Denim Scratcher Entertaiment by DJ Brosio and Somewhere in the Valley Sponsored by: BNA, Patron, Grey Goose, Bombay Sapphire, Church & State Wines $5.00 from every ticket...

Click here to purchase your show tickets while supplies last Episode 1 drops Friday, September 9th, 2021 Directed/Edited/Produced by Mad Monarch - Jordan Powers/Noah Dorsey Featuring appearances by Ben Arcega, Baylan McGraw aka "Denim Scratcher" Models Lyndal/Lex/Kache Models Lex and Kache appear courtesy Deja Vu Model Management  Music Composed by Jharv

Join us this Sunday, August 22nd at BNA's Tasting Room for our next highly-anticipated pop-up shop. We're teaming up with our homie and artist extraordinaire Ben Arcega to put on a  curated event featuring dope artwork by Arcega, alongside a specially curated collection of vintage denimwear we assembled just for the pop-up. Prices will be special too - alil more "aggressive" than usual. When: Sunday August 22nd 11am - 7pm Where: BNA Tasting Room - 1254 Ellis St, Kelowna, B.C Why: Because it's Sunday, perfect for a drink with the homies, some fashion and art   Hope to see you there!

Father's Day is right around the corner and do we ever have a nice lil giveaway for y'all looking to hook up "Dad" with something special this year that say's "thank you for being awesome"! Giveaway includes the following: premium navy canvas utility apron from the good folks at Search and Rescue Denim  rose gold "Bird of Prey" flask from Garnish Barware #eaglelife Grey Hearts Denim bar blade premium leather trucker wallet from Sangle Leather All items in giveaway are made here in Canada by local brands based here in British Columbia, with an approximate value of $300. Contest is...

No branding. No washes. No Embroidery. No Ad Campaigns. No Celebrities.The Unbranded Brand is a crazy concept in the world of not just premium denim, but in fashion and apparel in general. The sister brand of Canada's world-renowned denim brand Naked & Famous, the Unbranded Brand shuns the typical approach to branding and marketing that other companies try to use for brand image creation - i.e expensive ad campaigns and celebrity endorsements. This strategy has allowed the brand to offer it's denim jeans at value-driven prices that don't include all the overhead of aforementioned branding frills. Have you ever wondered why some “premium”...

We're so pumped to finally stock Naked & Famous in-store and online. I mean we're pumped to carry so many great brands, however, Naked & Famous is a label we've been working towards earning since we opened our doors last year, and with them now on-board, we can definitely claim "Best Men's Denim Shop in the Okanagan" - we're Naked & Famous Official. Who's "Naked & Famous"? Definitely not a "normal" denim company. Instead of relying on celebrity endorsements and expensive ad campaigns, they focus on sourcing the world’s best fabric and turning it into dope jeans. No advertising, no washes, no pre-distressing,...

First Episode in the new lifestyle podcast from the homies at Grey Hearts is officially dropped. Bi-weekly lifestyle discussions rooted in the fashion industry, entrepreneurship, social awareness, community love and relations.  Hosted by Sean Whyte & Paul Reyes Produced/Edited by Jordan Powers Filmed/Recorded in the Grey Hearts Workshop Watch first episode on YouTube  https://youtu.be/_LaevpCQThI Listen to Grey Hearts Podcast Episode 1.wav by Grey Hearts Podcast on #SoundCloud https://soundcloud.app.goo.gl/9cvRP

We love supporting local brands and artisans, especially when they truly excel at what they do; so of course we found our way to Vancouver-based label "Duer", and their awesome performance denim. Let's start with a quick rundown of who "Duer" is, and what they do: The concept for Duer was born in January, 2013, when founder Gary Lenett recognized the need for better technical denim jeans while biking to his office - nothing seemed to combine performance and fashionability to the degree he desired. After partnering up with a fabric expert, and opening their own ethically-run facility in Lahore, Pakistan, Duer...

Yeah, we may have a biased opinion... but we're pretty sure Pandosy street is home to more dope artisans than any other street (or avenue) in the Okanagan; from interior designers and painters, chefs and winemakers, to barbers and tattoo artists, Pandosy has it all. And we love working with dope artists - especially on one-off pieces of kick-ass denim art! Enter the homie Lars (aka Law Tattoo) - owner of UMI (IG @ultramagnetic_ink) which happens to be kiddie-corner from our shop here on Pandosy. Lars is our dude. We kick it, crush tin, talk shit, ya know, homie shit... but...

We can honestly say that supporting local and community-building is a way of life here in Kelowna - and the Okanagan in general - something that's become apparent since we opened our doors for business almost a year ago. From neighbouring businesses to local customers, the energy and support we've come to know and love is truly amazing; and no local business/brand exemplifies that progressive energy more so than Okangan Lifestyle. Their four letters and icons have become a staple in the region, representing a lifestyle focused on healthy activity and local appreciation. So as you can imagine, when our homies at...

What a turnout we had this past Sunday, shout out to all y'all who joined us for the evening. Big love to Windmills Keep Moving and DJ Invizible for holding us all down for the night with live performances and killer sets from the moment we opened doors, till we closed em for the night. Respect to our bro Pavel for all the captures, please find pics from the event below: