News — store news

Get Ready for Black Friday Deals at Grey Hearts! It's that time of the year again! The last weekend of November marks the beginning of the holiday shopping season with Black Friday deals. This year, we at Grey Hearts are thrilled to offer our customers an even better shopping experience with our exclusive Black Friday promotions. We are excited to share that starting from Thursday to Friday midnight, we are offering 30% off everything in-store and online! But, that's not all. We are also adding more ways to save your money and get the best value for your purchase. Keep...

Kelowna shoppers, there's a new hot spot in town that needs to be on your radar! 1615 Pandosy is a unique shopping destination that is sure to leave you feeling inspired and refreshed. The space, formerly known as Grey Hearts Denim, has undergone a transformation and now offers a lifestyle shopping experience that caters to a wide range of customers. Keep reading to learn more about what 1615 Pandosy has to offer.Let's start with the original tenant, Grey Hearts Denim. If you're a denim lover, you'll be in heaven here. Grey Hearts is the Okanagan's premiere denim shop, and they...

Check out this sizzle vid from this summer's Grey Hearts Denim Pop-Up Shop in Vancouver's Bentall Centre. This opportunity was only possible with the support of the Black Business Association of British Columbia, and we look forward to more collaborations down the road.   Special 'Thanks' to all the brands and individuals who helped us make this two week pop-up both a reality and success.   Shout Out: The BBABC and Nerissa Allen IG @blackbusinessvancouver The Pool Riders IG @thepoolrider Search & Rescue Denim IG @searchandrescuedenim Hats By Howell IG @hatsbyhowell Salt + Sage IG @saltandsagejewelry Garnish Barware IG @garnishbarware...

The fifth and final episode of the Grey Hearts Denim "Summr Forevr" docuseries takes us behind the scenes day of, as the crew preps for showtime , models dress and ready for the runway... it's finally showtime!  How does the show go, does the collection slap, does the party deliver? Watch...   Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch   Models: Kache, Lex, Lyndall, Liam, Jimmy, May, Shae, Taylor, Kolton, Zoe, Kaya Models Kache & Lex appear courtesy of Deja Vu Model Management Music...

The third episode of Grey Hearts Denim "Summr Forevr" docuseries brings us into the world of Denim Scratching, as Baylan McGraw aka "Denim Scratcher" prepares for his debut capsule drop. Meanwhile, the Grey Hearts team leans on community support as timelines and logistics continue bogging down with covid restrictions and delays. Follow the team as they begin preparation and introduce us to their upcoming Pre-Fall Fashion Collection designed by John Paul Reyes. Artist in Residence Collaboration featuring Ben Arcega Debut Jacket Collection by "Denim Scratcher" Produced/Directed/Edited by Jordan Powers & Noah Dorsey for Mad Monarch Models: Kache, Lex, Lyndall Models...

We can honestly say that supporting local and community-building is a way of life here in Kelowna - and the Okanagan in general - something that's become apparent since we opened our doors for business almost a year ago. From neighbouring businesses to local customers, the energy and support we've come to know and love is truly amazing; and no local business/brand exemplifies that progressive energy more so than Okangan Lifestyle. Their four letters and icons have become a staple in the region, representing a lifestyle focused on healthy activity and local appreciation. So as you can imagine, when our homies at...

What a turnout we had this past Sunday, shout out to all y'all who joined us for the evening. Big love to Windmills Keep Moving and DJ Invizible for holding us all down for the night with live performances and killer sets from the moment we opened doors, till we closed em for the night. Respect to our bro Pavel for all the captures, please find pics from the event below:            

  The first masks we dropped were up-cycled from raw selvedge denim. Although on the lighter side of medium weight, the mask was still better suited to early spring conditions; so with the Summer fast approaching, and the requests for denim masks growing, we were left with only one option... Lightweight denim masks for the summer. Thanks to the homies, we were able to acquire a fair amount of Levis' "damaged" samples for reworking... two box loads... and one of those boxes was entirely women's denim jeans; that meant lightweight denim with stretch - exactly what the denim doctor ordered....

Design dope denim masks (check), bring aboard up-and-coming designer Julian Bontorin to help with production (check), donate masks to frontline and essential workers (check), gather the denim scrapes and prep 'em for a life of up-cycled denim magic (check). Enter JB - Kelowna-based fashion designer who specializes in raw and reworked streetwear with a twist of flashy-utility - trust us when we say he's got next. So after helping us deconstruct about a hundred pairs of  jeans, and prep production for hundreds of our OG Denim facemasks, Julian felt inspired to create something from the various leftover pieces and scraps......